Bradley+Co.

  • About
  • Portfolio
  • Services
  • FAQs
  • Blog
  • Contact
  • About
  • Portfolio
  • Services
  • FAQs
  • Blog
  • Contact

Don't Forget the About Page

Don’t Forget the About Page

By Brad Stitgen

While your homepage may be getting all the glory it’s easy to forget about your often equally important about page. This is especially true for small businesses that don’t have a history of years of extensive advertising and promotion to get the word out about themselves.

For Fortune 100 companies such as McDonald’s, Apple, and Disney I would suspect that having an about page is more or less simply a formality. Most people already know the basic story behind these companies. It would be unlikely that any knowledge gleaned from reading the about page would help a potential customer decide whether or not to do business with one of these corporations.

For many small businesses, quite the opposite is true. Potential customers often want to get to know the businesses that they patronize. Describing a good backstory, revealing tidbits about your expertise, or simply describing the passion you have about your business and your customers are great content for an about page.

It’s information like this that enables you to better connect with your customers. By giving your business a personal connection to your customers you are thus in a better position to compete with larger well-known competitors. In the past, before the appearance of the web, getting this type of information out was not easy or cheap. Businesses needed to rely on traditional advertising and promotion. With the birth of the web, this has all changed. These days, having not only a website is expected for most all businesses… having a well written and presented about page should be considered mandatory!

So while much time and effort will likely be spent on creating the perfect home page it’s important to not forget the about page. It’s often a common must-see destination for potential customers and a great opportunity for you to get across what makes your business special and unique.

Avatar photo

About Brad Stitgen

I'm a Naperville, IL based Web Designer/Developer specializing in fully custom WordPress websites for small and medium-sized businesses.

Latest Tweets

  • Microsoft Edge Looks Set to Overtake Safari as World's Second Most Popular Desktop Browser https://t.co/YX6MbFF6Au February 22, 2022 8:51 pm
  • WordPress Passes 40% Market Share of Alexa Top 10 Million Websites https://t.co/hRjGp0MOfp February 13, 2021 10:21 pm
  • Google Delays Mobile-First Indexing Deadline to March 2021 https://t.co/nbI3Rea5tw July 28, 2020 6:19 pm
  • 5 Blogging Tips to Help Boost Your Content Now https://t.co/elcQ51Q6Rz April 30, 2020 8:35 pm
  • GoDaddy Acquires Domain Registry of .US, .Biz, .In and .Co https://t.co/jZZaWv65P7 April 15, 2020 10:28 pm
  • Follow B&Co on Twitter
© 2023 Bradley & Company, Inc. • 608 S. Washington, Suite 207, Naperville, IL 60540-6657 • (630) 364-4423
Follow B&Co on Twitter